American Tourister

Setujuh produced a series of lifestyle videos for American Tourister’s latest collection, each with a unique travel concept solo, couple, friends, and meet-up moments, highlighting the brand’s versatility through dynamic, story-led content.

Feb 21, 2024

CLIENT

American Tourister

CLIENT

American Tourister

CLIENT

American Tourister

Role

Agency

Role

Agency

Role

Agency

Service

Videoshoot

Service

Videoshoot

Service

Videoshoot

Orange Flower
Orange Flower
Orange Flower

Project Details

Project Details

Project Details

Setujuh was tasked with producing a series of short videos to promote American Tourister’s latest luggage collection. The project included concept development, casting, shoot direction, and post-production. All assets were designed for digital use optimized for social media, e-commerce, and paid campaigns.

Setujuh was tasked with producing a series of short videos to promote American Tourister’s latest luggage collection. The project included concept development, casting, shoot direction, and post-production. All assets were designed for digital use optimized for social media, e-commerce, and paid campaigns.

Setujuh was tasked with producing a series of short videos to promote American Tourister’s latest luggage collection. The project included concept development, casting, shoot direction, and post-production. All assets were designed for digital use optimized for social media, e-commerce, and paid campaigns.

Creative Direction

Creative Direction

Creative Direction

Each video was built around a distinct travel narrative: solo trips, couple journeys, friendly escapes, and airport reunions. Our focus was to capture real movement and spontaneous moments, pairing lifestyle storytelling with the bold, youthful personality of the brand.

Each video was built around a distinct travel narrative: solo trips, couple journeys, friendly escapes, and airport reunions. Our focus was to capture real movement and spontaneous moments, pairing lifestyle storytelling with the bold, youthful personality of the brand.

Each video was built around a distinct travel narrative: solo trips, couple journeys, friendly escapes, and airport reunions. Our focus was to capture real movement and spontaneous moments, pairing lifestyle storytelling with the bold, youthful personality of the brand.

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