Off The Record

Setujuh developed a full-scope creative campaign for Off The Record, a nightlife and entertainment destination known for its themed karaoke rooms and modern party experience. The goal was to build a bold, cohesive digital presence that reflects the brand’s energy and elevates its image across platforms.

Dec 27, 2024

CLIENT

Off The Record

CLIENT

Off The Record

CLIENT

Off The Record

Role

Agency

Role

Agency

Role

Agency

Service

Campaign, Social Media Design

Service

Campaign, Social Media Design

Service

Campaign, Social Media Design

Work Details

Setujuh handled the full creative direction for Off The Record’s campaign from naming and photoshoot to video production and social media management. The project included visual concepting, a lifestyle-driven photoshoot, short-form video assets, and consistent daily content for Instagram. Every element was designed to amplify OTR’s bold, modern identity and connect with its nightlife-focused audience.

Creative Direction

For Off The Record, we developed a unified creative direction that translates the venue’s vibrant energy into digital form. From campaign naming to photoshoot planning and content execution, every element was designed to reflect the brand’s bold personality while staying visually consistent and socially relevant. The result: a feed that feels alive, sharp, and unmistakably OTR.

Roxey

Setujuh directed and produced photoshoot and video content to support the collection launch focusing on texture, form, and brand attitude in both still and motion assets.