Roxey
Setujuh directed and produced photoshoot and video content to support the collection launch focusing on texture, form, and brand attitude in both still and motion assets.
Mar 13, 2024
CLIENT
Roxey
CLIENT
Roxey
CLIENT
Roxey
Role
Agency
Role
Agency
Role
Agency
Service
Photoshoot & Videoshoot
Service
Photoshoot & Videoshoot
Service
Photoshoot & Videoshoot
Background
Background
Background
Roxey underwent a major rebrand to redefine its identity in the winter fashion market. Originally launched as RoxyShop in 2017, the brand evolved through challenges including multiple social media disruptions to become Roxey: a name that stands for quality, warmth, and modern design.
The goal was to shift public perception from seasonal basics to elevated winter essentials. From material selection to brand tone, every decision focused on delivering premium fashion that feels relevant to the Indonesian market while meeting global standards.
Roxey underwent a major rebrand to redefine its identity in the winter fashion market. Originally launched as RoxyShop in 2017, the brand evolved through challenges including multiple social media disruptions to become Roxey: a name that stands for quality, warmth, and modern design.
The goal was to shift public perception from seasonal basics to elevated winter essentials. From material selection to brand tone, every decision focused on delivering premium fashion that feels relevant to the Indonesian market while meeting global standards.
Roxey underwent a major rebrand to redefine its identity in the winter fashion market. Originally launched as RoxyShop in 2017, the brand evolved through challenges including multiple social media disruptions to become Roxey: a name that stands for quality, warmth, and modern design.
The goal was to shift public perception from seasonal basics to elevated winter essentials. From material selection to brand tone, every decision focused on delivering premium fashion that feels relevant to the Indonesian market while meeting global standards.
Work Highlight
Work Highlight
Work Highlight
We produced a visual campaign for Roxey’s latest winter collection, combining clean editorial photography and short form video to support the brand’s repositioning.
The content was launched across social media and e-commerce platforms, helping reinforce Roxey’s identity as a premium winterwear brand while driving engagement and product visibility.
We produced a visual campaign for Roxey’s latest winter collection, combining clean editorial photography and short form video to support the brand’s repositioning.
The content was launched across social media and e-commerce platforms, helping reinforce Roxey’s identity as a premium winterwear brand while driving engagement and product visibility.
We produced a visual campaign for Roxey’s latest winter collection, combining clean editorial photography and short form video to support the brand’s repositioning.
The content was launched across social media and e-commerce platforms, helping reinforce Roxey’s identity as a premium winterwear brand while driving engagement and product visibility.
